Branch of the Future: It’s Not Just About the Building, It’s Your Brand

Not many banks have a reputation for being exceptionally forward thinking. But as a brand that openly expresses “a passion for what is possible,” PeoplesBank has been at the forefront of innovative customer engagement for over 130 years. And across the decades, the brand has won generations of loyalty through an unwavering commitment to corporate responsibility, environmental sustainability, employee engagement, and the customer experience.
This has established PeoplesBank as a leader in the financial sector, which is not a position that the brand takes for granted. Recently, it has embraced a number of technological innovations that have kept it at the industry’s forefront. In addition to being the first community bank in the country to launch mobile banking and Apple Pay integration, PeoplesBank has also just launched a new Customer Innovation Lab, a Business Intelligence platform, and hired a data scientist.
Join Sheila King Goodwin, Senior Vice President, Retail, for PeoplesBank, who will demonstrate how the brand’s commitment to innovation as well as a passion to offer a convenient, frictionless, and continually relevant experience is key to putting customers first.
Key takeaways from this session will include:
• Why setting innovation as a strong organizational value can lead to an internal alignment that facilitates a culture of customer-centricity
• How to overcome the challenges of collecting and leveraging actionable customer data
• Why investments in technology can add up to a commitment to the customer


Sheila King-Goodwin, SVP, PeoplesBank

Sheila King-Goodwin is a Senior Vice President at PeoplesBank headquartered in Holyoke, MA and is responsible for the Retail Division which oversees all Branches, Marketing, Financial Services Professionals, Sales & Service Delivery, Call Center and the Customer Innovation Lab. During her 27 year banking career, she has also served as Regional Coordinator of Consumer Sales for Fleet Bank and as Vice President and Regional Manager at Citizens Bank. 

Ms. King-Goodwin also serves on the Board of Directors at the River Valley Counseling Center, Foundation Board Member at Springfield Technical Community College, Board Member at the YWCA of Central Massachusetts, and on the Massachusetts Fair Housing Center Board. 

Ms. King-Goodwin, is a resident of Worcester holds a BA from the University of South Carolina and received her Masters of Business Administration from Assumption College in Worcester. She is married and is the mother of two boys. 

PeoplesBank is proud to have Ms. King-Goodwin as a part of their financial institution. PeoplesBank, is the largest community bank in Hampden and Hampshire counties, offers a full range of personal and commercial financial products and services. Locally based since 1885, the Bank has offices and ATM locations in Amherst, Chicopee, East Longmeadow, Granby, Hadley, Holyoke, Longmeadow, Northampton, South Hadley, Springfield, West Springfield and Westfield. 


Agenda Overview

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