The Future of Customer Engagement: Zero-User Interface

It’s no secret that consumers want seamless retail experiences - and that technology is both driving that demand and helping to meet it. As consumers strive for simplicity, the future of customer experience will continue to grow towards a zero-user interface. In the working world, there is perhaps no task more cumbersome, nor more universal, than that of ordering office supplies. Innovation agency T3 recently partnered with Staples to power the next generation of the Staples Easy Button to streamline the ordering process, enabling people to order by text, voice, email, mobile app, or pressing the Easy Button. Using sophisticated voice recognition technology and artificial intelligence, Staples is working to deliver a seamless user experience and drive unprecedented engagement. Join Ryan Bartley, Director of Mobile and Applied Innovation at Staples and Ben Gaddis, Chief Innovation Officer at T3 to uncover lessons learned from this beta test, and explore the future of zero-user interface in the customer experience.
Attendee Takeaways:
- Explore how introducing technological innovation to even the most established of brands can increase consumer engagement.
- Learn how Staples streamlined consumer experience through the Staples Easy System, and how other brands can take a similar approach to innovation.
- Uncover how expectations from consumers are transforming loyalty and engagement.


Ben Gaddis, Chief Innovation Officer, T3

Ben Gaddis is the Chief Innovation Officer of T3. Ben is a student of technology with his focus firmly set on the horizon. He champions innovation throughout the agency, working with internal and external teams to envision, develop and incubate breakthrough technology for clients via T3’s Innovation Labs. Ben has helped craft innovation strategies for clients including 7-Eleven, UPS, Coca-Cola, Allstate, and Microsoft. In addition to creating the innovation group at T3, he has also helped to launch T3 Labs and T3 Ventures – the early stage venture arm of T3. Prior to T3, he was at T:M Interactive, where he helped American Airlines launch its first mobile initiative and then at Omnicom-owned ipsh, where he developed enterprise-level mobile strategies for Frito-Lay, Nokia and AT&T. He is a frequent industry speaker and two-time winner of “The Pitch”, MMA’s mobile innovation face-off. Ben is a contributor to Wired, co-author of Mobile Marketing for Dummies, and a TechStars mentor.

Ryan Bartley, Director of Mobile and Applied Innovation, Staples

Ryan is responsible for Staples’ mobile strategy and leading the global mobile organization to deliver the mobile P/L and next generation of mobile products. In addition, Ryan leads a newly formed Applied Innovation organization, focused on breakthrough concepts for B2B services and utilities. Ryan leads teams in Seattle and Cambridge MA.

Prior to Staples, Ryan led product strategy, planning, and go-to-market definition for eBay’s Post transaction and Trust product portfolio. Previously, Ryan held product leadership roles at Rackspace and Dell.


Agenda Overview

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