David Andreadakis, Director of Business Development Strategy, Aimia
David is a Behavioral Economist and leads Business Development for Aimia out of the Loyalty Strategy team. As a core part of this team, his primary focus is to understand markets, and develop optimal loyalty strategies and tactics.
His client list includes companies in industries such as financial services, banking, retail, grocery, technology, consumer packaged goods, software, automotive, publishing, manufacturing, logistics, and e-commerce. He has consulted many of the world’s largest institutions such as Microsoft, Orbitz, Coca Cola, Delta, EA Sports, American Express, and many more.
David has presented regularly at loyalty industry conferences as an expert in optimizing marketing spend, partnerships, and mitigating risk within loyalty programs and has written several publications in the loyalty space.
Prior to joining Aimia Marketing, David worked for over 14 years in consulting and sales, primarily of marketing analytics and risk assessment software. His experience comes from working around the globe designing and implementing solutions with companies like Oracle, American Express Financial Advisors, Acosta Sales and Marketing, and Matrixx Marketing.
David was awarded a Masters of Business Administration degree, along with Bachelors of Science in Organization Development / Human Resource Development from the University of Minnesota.
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